Thursday, December 27, 2012

Reduce, Reuse, Recycle

Magazines are guilty for re-using photos all the time from one country's edition to another, however it is becoming more and more frequent and noticeable lately.  I understand companies are trying to cut costs and by using images that have already been shot, approved, and edited saves both time and money, but it is becoming less and less fun when covers are reveled every month since there isn't as many fresh new images being seen.  What do you think of reusing images?  Yay or Nay?
Candice Swanepoel may be one of the highest sot after models right now and still a compete duplicate cover was released, you'd think with such a large portfolio and selection of images they could have gone with something else.  Candice covered the September 2012 issue of Elle Brazil and then only 4 months later was re-toned for the Elle South Africa January 2013 issue.  Swanepoel looks gorgeous and I'm sure they thought most people wouldn't notice this duplicate cover but they should have known the fashion obsessed would find out their dirty little secret.
Kate Hudson covered the Harper's Bazaar US October issue and was then recycled for the December issue of Harper's Bazaar Czech Republic.  Thinking once is never enough they reused yet another image from the October spread and made it the cover for Harper's Bazaar Russia January 2013 issue.  Don't get me wrong the Camilla Akrans image is gorgeous and makes for a great cover but something fresh and new would have been more fitting to ring in the new year with.

1 comment:

  1. Oh my gosh I never knew this. I think its okay since its in different countries!!