Sunday, October 02, 2016

Max Mara - #MFW Spring 2017

"Was it the 2016 Rio Olympics that made the team at Max Mara think about designing a sport, South American influenced collection for next summer? Not directly. According to program notes, the link was actually the work of the great Italian born architect Lina Bo Bardi, who set up her influential practice in Brazil in the middle of the last century. Cue the jungle prints, parrot calls, and a concrete pathway sprouting grass. Athleisure techno fabrics, blousons, hooded jackets, leggings, bodysuits, and stretch onesies were the core of the collection, a theme that was resolutely worked through in the jungle-moderne mood - even up to the point that grass appeared to start growing on skirts and exotic animal motifs took over sweaters. It would have been nice to see more of that sort of Milanese classic workwear, and even nicer if a few of the brand's trenchcoats had been slipped in." -

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