Who: H&M Conscious Exclusive Collection
What: Party attire and accessories for men and women created from sustainable materials (ie organic cotton, recycled polyester and polyamide, and Tencel).
When: Launch Date April 4th / Where: 140-Stores Worldwide
Why: Because it's cool to save the planet and be fashionable at the same time.
Price Points: $19.95 - $399
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