Beyonce for H&M?

I can't be the only one that thinks Beyonce being the face of H&M's Summer Campaign is extremely random and out of the blue.  When have we ever heard the pop-singer talk or wear H&M.  With that being said I think it is an extremely smart marketing move for H&M, putting such a huge name and style-icon on all their summer ads.  Not only is the collection inspired by B's style, the singer even gave some "personal input on the pieces seen in the collection" said a H&M rep.  The campaign is titled "Beyonce as Mrs Carter in H&M" which was shot in the Bahamas earlier this year by photo duo Inez van Lamsweerde and Vinoodh Matadin.  The collection will feature our usual summer favs: dresses, shorts, blouses, and beach/swimwear and will be available in stores and online in May.