Olivia Palermo poses as the face of Oscar de la Renta's more affordable collection for TheOutnet.com, launching February 26th, 2013. The 24 piece collection features dresses and separates made from the same fabrics, patterns, and factories used to manufacture Oscar de la Renta's high-end line that we all lust after but can't afford the $1,000+ price point. "We have things around here that are underutilised - [such as] 40 years of patterns, fabrics and artwork that a lot of people spent time on. We thought, perhaps we can put something together in a way that is new, that doesn't require as much development time and in an exclusive way." said ODLR CEO Alex Bolen to WWD. This new venture will help Oscar de la Renta build a new client base and people like you and me will be able to enjoy high fashion designer pieces for less.
No comments:
Post a Comment